Consulting Digital Signage Training
Recognizing and Embracing the Opportunities in Dynamic Digital Signage
October 19, 2014
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Recognizing and Embracing Opportunities in Dynamic Digital Signage, Part 1
This is a new, regular feature of the LobbyPOP Blog, with the help of Alan C. Brawn and  Jonathan Brawn, founders of the Digital Signage Experts Group and creators of the Digital Signage Certified Experts program. My purpose, when I approached Alan for this series, was to draw attention to the ways that dynamic displays can be incorporated […]
Digital Content Digital Signage Training
You Ought To Be In Pictures! The Process of Making A Company Video - Part 3
May 28, 2014
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You Ought To Be In Pictures! The Process of Making A Company Video – Part 3
So how do you put together a plan to communicate your vision? (We're assuming that you do have a vision ... otherwise, you're not ready for this whole thing, right?) The very best asset you can bring to a meeting with a potential video production company is a Storyboard. What's a Storyboard? Simply stated, it's a rough sketch, or outline, of every scene of your video.
Digital Content Technology Training
You Ought to Be In Pictures! The Process of Making a Company Video - Part 2
December 16, 2012
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You Ought to Be In Pictures!  The Process of Making a Company Video – Part 2
For Part 2, we’re going to briefly discuss personal limitations as they pertain to the production time requirements. To poorly paraphrase the great Clint Eastwood, “A business owner has GOT to know his/her limitations.”
Digital Signage Technology Training
You Ought to Be In Pictures! The Process of Making a Company Video – Part 1
September 26, 2012
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You Ought to Be In Pictures!  The Process of Making a Company Video – Part 1
Why Make A Company Video? With social media becoming more and more important for small businesses, company videos streaming from the web are often a very effective way to communicate with your existing and/or potential clients.  The quality of online streaming video today can be absolutely stunning, light years beyond the low-resolution grainy short clips […]
Consulting Digital Signage Technology Training
Making the Move to Dynamic Signage
February 27, 2012
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Making the Move to Dynamic Signage
Are you still wondering if dynamic signage is the arena for you? Here we’ve been writing about how and why the digital print / traditional sign company is the best built enterprise for the job. In case you have missed the posts, start with the October, 2006 post and read each chapter as though it’s […]
Consulting Digital Content Media House
Becoming a Digital Media House
January 5, 2012
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Becoming a Digital Media House
One of the questions that seems to come up more often lately – not surprisingly – is, What does it take to become a content provider for dynamic signage? Well, first and foremost, in our opinion, you need to upgrade your mindset. We recommend you think of yourself not as simply a content provider, but […]