Digital Content

Digital Content Digital Signage Training
You Ought To Be In Pictures! The Process of Making A Company Video - Part 3
May 28, 2014
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You Ought To Be In Pictures! The Process of Making A Company Video – Part 3
So how do you put together a plan to communicate your vision? (We're assuming that you do have a vision ... otherwise, you're not ready for this whole thing, right?) The very best asset you can bring to a meeting with a potential video production company is a Storyboard. What's a Storyboard? Simply stated, it's a rough sketch, or outline, of every scene of your video.
Digital Content Technology Training
You Ought to Be In Pictures! The Process of Making a Company Video - Part 2
December 16, 2012
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You Ought to Be In Pictures!  The Process of Making a Company Video – Part 2
For Part 2, we’re going to briefly discuss personal limitations as they pertain to the production time requirements. To poorly paraphrase the great Clint Eastwood, “A business owner has GOT to know his/her limitations.”
Consulting Digital Content Media House
Becoming a Digital Media House
January 5, 2012
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Becoming a Digital Media House
One of the questions that seems to come up more often lately – not surprisingly – is, What does it take to become a content provider for dynamic signage? Well, first and foremost, in our opinion, you need to upgrade your mindset. We recommend you think of yourself not as simply a content provider, but […]
Content Delivery Digital Content Digital Signage Screens Technology
Those Special Codec Moments…
November 14, 2011
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Those Special Codec Moments…
The following is not gibberish: A portmanteau is a blend of two or more morphemes. The word codec is a portmanteau of “compressor- decompressor” or, more commonly, “coder-decoder”.   Wikipedia explains: A codec encodes a data stream or signal for transmission, storage or encryption, or decodes it for playback or editing. If you have been involved in dynamic sign content, you know […]
Digital Content Digital Signage Sign Design Technology
Part 2: May Your Resolution Be Right
June 30, 2011
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Part 2: May Your Resolution Be Right
More fun with technology! If you are up to date, you have followed these posts for a while. Our Part 1 of this two-part series on resolution is very important if you plan to use the information provided here, so give it a good read. Okay, ready? HD Resolution (or Frame Size): There are 2 […]
Consulting Digital Content Digital Signage Technology
Part 1: May Your Resolution Be Right
May 19, 2011
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Part 1: May Your Resolution Be Right
Here’s Part One of Two about the technology that transforms a blank flat panel screen into a communications dynamo! Just what you’ve been waiting for! (Hmmm?). It’s time for a wee bit of technical jargon, and it’s not going to hurt a bit. When it comes to digital signage (the moving kind), the one most confusing […]