Retail Marketing

Content Delivery Kiosks Retail Marketing Store Planning Technology
We’ve Come a Long Way, Baby, From Sneaker Net!
October 13, 2011
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We’ve Come a Long Way, Baby, From Sneaker Net!
It seems like just yesterday we were discovering the world of dynamic signage, and loading up our content by manual transmission, ie, flash drives and DVDs, aka, using the “sneakernet.” With a DVD or VHS network you have what is called a “SneakerNet” – can be prone to human errors. Just look back to 2009, […]
Advertising Digital Signage Retail Marketing Sales & Marketing Store Planning Technology
Sounds Like…
January 6, 2011
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When it comes to digital signage and the dimension of audio in the environment, you are bound to see that sound has the ear of many, and important boundaries for others. It would be nice if we could provide a hard and fast rule when it comes to audio enhancements of your dynamic messaging. But […]
Advertising Consulting Digital Signage Kiosks Retail Marketing Sign Design Store Planning Technology
Kiosk, You Ask?
November 16, 2010
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We thank the Kiosk company for assisting with information on the subject of kiosks – a great product for many applications. KIOSK has many years of experience in working with customers to deploy small to medium to very large kiosk projects. They have found six factors to consider when choosing and deploying kiosks for your […]
Digital Content Digital Signage Retail Marketing Sign Design Store Planning
Part 4: CLEVR Readability for Dynamic Digital Signs
February 3, 2010
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If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for Conspicuity, Legibility, Visibility and Readability. We reviewed […]
Digital Content Digital Signage Retail Marketing Sign Design Store Planning
Part 3: CLEVR Visibility for Digital Content Design
January 5, 2010
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If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for Conspicuity, Legibility, Visibility and Readability. We reviewed […]
Consulting Digital Content Digital Signage Retail Marketing
Media Creatives
May 21, 2009
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By now you must be rolling your eyes as much as we do, whenever you hear things like “digital delivery ecosystem” “multi-screen, multi-zone” “no technical know-how required” “digital signage platform” “up-rez” “integrated hardware and software” “IP-based remote updates” and “place based media buys.” Spend as much time deeply immersed in the electronic signage arena as we have, […]