Statistics

Consulting Digital Signage Statistics
Recognizing and Embracing Opportunities in Dynamic Digital Signage, Part 2
October 28, 2014
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Recognizing and Embracing Opportunities in Dynamic Digital Signage, Part 2
In Part 2, we will take a look at what we call “natural fit” applications for dynamic digital. In other words, where does it simply make good business sense for a customer to add dynamic digital to their existing static sign infrastructure? This can be from an added features and benefits perspective or in some cases a total cost of ownership point of view with return on investment as the deciding factor. In cases such as this, it is up to you to make the ROI case and not vice versa.
Consulting Sales & Marketing Statistics Technology
March of the Statistics
March 1, 2011
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March of the Statistics
Many of our past posts have discussed marketing, retail environments, sign design, content and audio considerations. But why is this dynamic sign technology getting so much attention? Why should you invest in this new learning curve as a digital print or sign professional? From software selection, to network design and configuration, to the right displays […]
Consulting Digital Content Sales & Marketing Statistics
Our Predictions All Came True…
September 3, 2010
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Back in 2007, one of our blog posts predicted that the “traditional” sign industry trade associations would be looking at dynamic digital signage as the new frontier. That, we can now boast, is a prediction fulfilled. See our July post of 2007 for the exact prediction for the International Sign Association’s involvement to come. That […]
Digital Content Sales & Marketing Statistics
The Fourth Screen
November 21, 2008
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The number of public displays is forecast to grow by 44% in 2009 reports Chris Connery,Vice President of PC and Large Format Commercial Displays at DisplaySearch. But this increase to the 900,000 displays of 27” and larger already installed is the tip of the iceberg, since smaller displays are typically used for elevators, shelves, service […]
Statistics
$13 Billion by 2010
September 2, 2008
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In today’s world of digital marketing techniques, there has been a marked increase in creative advertising to communicate core messages across a broad audience. From conference rooms to retail, digital advertising is a way of educating and engaging consumers through unique content applications on a variety of products, services and messages.Over the next three years […]