Sales & Marketing

Consulting Sales & Marketing Statistics Technology
March of the Statistics
March 1, 2011
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March of the Statistics
Many of our past posts have discussed marketing, retail environments, sign design, content and audio considerations. But why is this dynamic sign technology getting so much attention? Why should you invest in this new learning curve as a digital print or sign professional? From software selection, to network design and configuration, to the right displays […]
Advertising Digital Signage Retail Marketing Sales & Marketing Store Planning Technology
Sounds Like…
January 6, 2011
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When it comes to digital signage and the dimension of audio in the environment, you are bound to see that sound has the ear of many, and important boundaries for others. It would be nice if we could provide a hard and fast rule when it comes to audio enhancements of your dynamic messaging. But […]
Consulting Digital Content Sales & Marketing Statistics
Our Predictions All Came True…
September 3, 2010
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Back in 2007, one of our blog posts predicted that the “traditional” sign industry trade associations would be looking at dynamic digital signage as the new frontier. That, we can now boast, is a prediction fulfilled. See our July post of 2007 for the exact prediction for the International Sign Association’s involvement to come. That […]
Advertising Digital Content Digital Signage Sales & Marketing Sign Design
Imagery is Worth a Thousand Milliseconds
April 29, 2010
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From Wikipedia: A millisecond (from milli- and second; abbreviation: ms) is a thousandth (1/1,000) of a second.[1] When we look at dynamic digital signage, it is vitally important that we know the standards when it comes to frames per second in the world of A/V. To create the illusion of motion, video (just as with […]
Digital Content Digital Signage Sales & Marketing Sign Design
Content Design is… Sign Design
July 21, 2009
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When Booz Allen Hamilton asked marketers which organizations would become more important to them by 2010, media companies, media planners and communications planners topped the list, with 52% believing they would be more integral. Ad agencies of record? Only 27% thought they would be more integral. At the same time, 53% of media sellers say […]
Consulting Digital Print Digital Signage Sales & Marketing
For Digital e-Sign Professionals
March 21, 2009
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You may be a Digital p-Sign Professional – offering every wide-format digital print product your clients need. You could also be a Digital e-Sign Professional – giving customers electronic digital signage as well. While “e” and “p” are only 11 characters apart, there is a world of difference between print and electronic mediums. Thus far, […]