Posts Tagged: content delivery

Content Delivery Digital Content Digital Signage Screens Technology
Those Special Codec Moments…
November 14, 2011
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Those Special Codec Moments…
The following is not gibberish: A portmanteau is a blend of two or more morphemes. The word codec is a portmanteau of “compressor- decompressor” or, more commonly, “coder-decoder”.   Wikipedia explains: A codec encodes a data stream or signal for transmission, storage or encryption, or decodes it for playback or editing. If you have been involved in dynamic sign content, you know […]
Content Delivery Kiosks Retail Marketing Store Planning Technology
We’ve Come a Long Way, Baby, From Sneaker Net!
October 13, 2011
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We’ve Come a Long Way, Baby, From Sneaker Net!
It seems like just yesterday we were discovering the world of dynamic signage, and loading up our content by manual transmission, ie, flash drives and DVDs, aka, using the “sneakernet.” With a DVD or VHS network you have what is called a “SneakerNet” – can be prone to human errors. Just look back to 2009, […]
Advertising Consulting Digital Signage Kiosks Retail Marketing Sign Design Store Planning Technology
Kiosk, You Ask?
November 16, 2010
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We thank the Kiosk company for assisting with information on the subject of kiosks – a great product for many applications. KIOSK has many years of experience in working with customers to deploy small to medium to very large kiosk projects. They have found six factors to consider when choosing and deploying kiosks for your […]
Consulting Digital Signage Store Planning
All In One, vs. Delivery Systems – Where They Fit
January 15, 2009
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We classify digital content delivery systems into four types: All In One Systems: a media player is connected to a screen, and content is updated via USB or flash drive or other method. The software is local, in other words, not web-based, and the playlist formatting and management software is loaded onto the media player. […]
Digital Content Digital Signage Retail Marketing
Tell Your Story – Part 5
March 2, 2008
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This is a series all about marketing through good digital signage design. The first in this series related the importance of “story” or narrative. The second offered a perfect advertising message that wins sales. The third post covered the “song and dance” To Do list for your content. And the last two posts cover what […]
Digital Signage Retail Marketing
Sign Companies as Branding Machines
June 20, 2007
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Branding machines, such as ad agencies, media companies, marketing firms, sign companies, and brand managers, must be great at keeping up with the trends, spotting trends, utilizing the latest technologies and knowledge, to help build those consumer brands….  So we,visual communicators, must brand ourselves as “In the Know” for the coming decade… as part of the “Brand Building […]