Posts Tagged: digital signage

Digital Content Digital Signage Training
You Ought To Be In Pictures! The Process of Making A Company Video - Part 3
May 28, 2014
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You Ought To Be In Pictures! The Process of Making A Company Video – Part 3
So how do you put together a plan to communicate your vision? (We're assuming that you do have a vision ... otherwise, you're not ready for this whole thing, right?) The very best asset you can bring to a meeting with a potential video production company is a Storyboard. What's a Storyboard? Simply stated, it's a rough sketch, or outline, of every scene of your video.
Digital Signage Technology Training
You Ought to Be In Pictures! The Process of Making a Company Video – Part 1
September 26, 2012
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You Ought to Be In Pictures!  The Process of Making a Company Video – Part 1
Why Make A Company Video? With social media becoming more and more important for small businesses, company videos streaming from the web are often a very effective way to communicate with your existing and/or potential clients.  The quality of online streaming video today can be absolutely stunning, light years beyond the low-resolution grainy short clips […]
Content Delivery Digital Content Digital Signage Screens Technology
Those Special Codec Moments…
November 14, 2011
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Those Special Codec Moments…
The following is not gibberish: A portmanteau is a blend of two or more morphemes. The word codec is a portmanteau of “compressor- decompressor” or, more commonly, “coder-decoder”.   Wikipedia explains: A codec encodes a data stream or signal for transmission, storage or encryption, or decodes it for playback or editing. If you have been involved in dynamic sign content, you know […]
Content Delivery Kiosks Retail Marketing Store Planning Technology
We’ve Come a Long Way, Baby, From Sneaker Net!
October 13, 2011
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We’ve Come a Long Way, Baby, From Sneaker Net!
It seems like just yesterday we were discovering the world of dynamic signage, and loading up our content by manual transmission, ie, flash drives and DVDs, aka, using the “sneakernet.” With a DVD or VHS network you have what is called a “SneakerNet” – can be prone to human errors. Just look back to 2009, […]
Consulting Sales & Marketing Statistics Technology
March of the Statistics
March 1, 2011
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March of the Statistics
Many of our past posts have discussed marketing, retail environments, sign design, content and audio considerations. But why is this dynamic sign technology getting so much attention? Why should you invest in this new learning curve as a digital print or sign professional? From software selection, to network design and configuration, to the right displays […]
Advertising Digital Signage Retail Marketing Sales & Marketing Store Planning Technology
Sounds Like…
January 6, 2011
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When it comes to digital signage and the dimension of audio in the environment, you are bound to see that sound has the ear of many, and important boundaries for others. It would be nice if we could provide a hard and fast rule when it comes to audio enhancements of your dynamic messaging. But […]