Posts Tagged: dynamic signage

Consulting Digital Signage Training
Recognizing and Embracing the Opportunities in Dynamic Digital Signage
October 19, 2014
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Recognizing and Embracing Opportunities in Dynamic Digital Signage, Part 1
This is a new, regular feature of the LobbyPOP Blog, with the help of Alan C. Brawn and  Jonathan Brawn, founders of the Digital Signage Experts Group and creators of the Digital Signage Certified Experts program. My purpose, when I approached Alan for this series, was to draw attention to the ways that dynamic displays can be incorporated […]
Consulting Digital Signage Screens Store Planning Technology
The Display Wars are Over… Sort Of
August 15, 2011
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The Display Wars are Over… Sort Of
Remember back in early 2010 when we compared Plasma screens and LCD display technology? Well, that post covered a lot of ground, and the decision-tree is still a valid and great tool. But now we have a third horse in the race, and it looks like a triple-crown winner… if price is no object. LED-lit […]
Consulting Digital Content Sales & Marketing Statistics
Our Predictions All Came True…
September 3, 2010
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Back in 2007, one of our blog posts predicted that the “traditional” sign industry trade associations would be looking at dynamic digital signage as the new frontier. That, we can now boast, is a prediction fulfilled. See our July post of 2007 for the exact prediction for the International Sign Association’s involvement to come. That […]
Digital Content Digital Signage Retail Marketing Sign Design Store Planning
Part 4: CLEVR Readability for Dynamic Digital Signs
February 3, 2010
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If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for Conspicuity, Legibility, Visibility and Readability. We reviewed […]
Digital Content Digital Signage Sign Design
Part 2: CLEVR Legibility for Digital Design
November 3, 2009
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If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for Conspicuity, Legibility, Visibility and Readability. We reviewed […]
Digital Content Digital Signage Sales & Marketing Sign Design
Content Design is… Sign Design
July 21, 2009
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When Booz Allen Hamilton asked marketers which organizations would become more important to them by 2010, media companies, media planners and communications planners topped the list, with 52% believing they would be more integral. Ad agencies of record? Only 27% thought they would be more integral. At the same time, 53% of media sellers say […]