Posts Tagged: media house

Consulting Digital Content Media House
Becoming a Digital Media House
January 5, 2012
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Becoming a Digital Media House
One of the questions that seems to come up more often lately – not surprisingly – is, What does it take to become a content provider for dynamic signage? Well, first and foremost, in our opinion, you need to upgrade your mindset. We recommend you think of yourself not as simply a content provider, but […]
Consulting Digital Content Digital Signage Sign Design Store Planning Technology
Part 1: CLEVR is a Clever Acronym for Digital Design
September 3, 2009
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We mentioned in our previous post that sign industry professionals use the science of signs when creating a communications vehicle for their clients. These same principles should be applied to your dynamic digital content as well. The four considerations are known as Conspicuity, Legibility, Visibility and Readability. We like an acronym to help recall these four […]
Digital Content Digital Signage Sales & Marketing Sign Design
Content Design is… Sign Design
July 21, 2009
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When Booz Allen Hamilton asked marketers which organizations would become more important to them by 2010, media companies, media planners and communications planners topped the list, with 52% believing they would be more integral. Ad agencies of record? Only 27% thought they would be more integral. At the same time, 53% of media sellers say […]