Posts Tagged: retail

Consulting Sales & Marketing Statistics Technology
March of the Statistics
March 1, 2011
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March of the Statistics
Many of our past posts have discussed marketing, retail environments, sign design, content and audio considerations. But why is this dynamic sign technology getting so much attention? Why should you invest in this new learning curve as a digital print or sign professional? From software selection, to network design and configuration, to the right displays […]
Digital Content Digital Signage Retail Marketing Sign Design Store Planning
Part 4: CLEVR Readability for Dynamic Digital Signs
February 3, 2010
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If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for Conspicuity, Legibility, Visibility and Readability. We reviewed […]
Retail Marketing
What is Retail Marketing? Part 1
April 13, 2007
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Annoyingly, ad agency account reps and brand marketers are trying to explain environmental communications to their clients – something that sign professionals, frankly, do so much better. When it comes to the three pillars of visual communications – Legibility, Conspicuity, and Readability – sign design professionals have this down to a, well, science. Retail Marketing […]
Store Planning
Introducing Store Visual Planning, Part 1
October 28, 2006
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Welcome to the blog site for Today we will introduce the basics, starting at the front door, so to speak: Entrance Zones – what are they? You first need to understand the current traffic flow of your store and develop a plan that will encourage customers to shop your entire store with their attention […]