Posts Tagged: sign design

Consulting Digital Signage Screens Store Planning Technology
The Display Wars are Over… Sort Of
August 15, 2011
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The Display Wars are Over… Sort Of
Remember back in early 2010 when we compared Plasma screens and LCD display technology? Well, that post covered a lot of ground, and the decision-tree is still a valid and great tool. But now we have a third horse in the race, and it looks like a triple-crown winner… if price is no object. LED-lit […]
Digital Content Digital Signage Retail Marketing Sign Design Store Planning
Part 4: CLEVR Readability for Dynamic Digital Signs
February 3, 2010
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If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for Conspicuity, Legibility, Visibility and Readability. We reviewed […]
Digital Content Digital Signage Retail Marketing Sign Design Store Planning
Part 3: CLEVR Visibility for Digital Content Design
January 5, 2010
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If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for Conspicuity, Legibility, Visibility and Readability. We reviewed […]
Consulting Digital Content Digital Signage Sign Design Store Planning Technology
Part 1: CLEVR is a Clever Acronym for Digital Design
September 3, 2009
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We mentioned in our previous post that sign industry professionals use the science of signs when creating a communications vehicle for their clients. These same principles should be applied to your dynamic digital content as well. The four considerations are known as Conspicuity, Legibility, Visibility and Readability. We like an acronym to help recall these four […]