Digital Signage Sales & Marketing
Tell Your Story – Part 1
October 19, 2007
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People like stories.

They like to read stories and they like to hear stories. Stories enable us to visualize things that are incredibly difficult to grasp otherwise. Good marketing stories paint a picture. They make us want to learn more.

Thus, if we want to get people intrigued about our services, if we want them to be able to tell others about what we do, if we want to carve out a niche for ourselves, we need to create a series of great marketing stories.

Signhugger Series "Once Upon A Sign"

Signhugger Blog Series "Once Upon A Sign" (C) All Rights Reserved

Excellent marketing stories don’t scream, “I WANT TO IMPRESS YOU!” They don’t scream, “BUY MY SERVICES NOW!” Rather, good stories give the reader or listener the warm feeling of being taken on an interesting trip. And if the story is well constructed, at the end of the journey, we’re going to be impressed. We’re going to be interested. We’re going to want to take the next step in the sales process.

And that’s why the most successful brand marketers tell stories, and why the most successful video sign content has a narrative…

Part 2, next: Most Successful Story Ever

 

About author

Amazing LobbyPOP

Teresa M. Young has served the sign industry since 1985. Today she guides hundreds of entrepreneurs in the business, while discovering new ways to bring dynamic signage to the sign industry. Visit her on LinkedIn.

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There are 3 comments

  • […] recent posts, this three-part series provide inspiration wrapped around proven marketing concepts. Part 1 featured the importance of your own “story.” Part 2 gave the most successful ad […]

  • […] sure to read Part 1, Part 2, and Part 3 for the rest of this series on best marketing tips for digital signage […]

  • […] is a series all about marketing through good digital signage design. The first in this series related the importance of “story” or narrative. The second offered a perfect advertising […]